Luis has 15+ years of experience creating usable and delightful online experiences. He has a unique skill set of design strategy, user research, user interface design, user experience designer, and usability testing. Luis leads clients and project teams from ambiguity to clarity by setting direction that combines user, business, and development goals. Over the years in the business, he has worked with top clients in the industry and many exciting startups. He also has experience in brand and product development, bringing to life digital strategy for Fortune 500 companies. He uses data analysis and team leadership skills to make informed decisions and direction and create a path and vision for teams to execute.